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Sony Alpha System Cameras

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Sony Alpha System Cameras
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Sony Blog Posts

Sony's lightweight 100-400mm f/5.6-8: A telephoto zoom lens you can take with you on your travels!

A focal length of 400 millimeters doesn't necessarily mean a heavy backpack. The new Sony FE 100-400mm F5.6-8 OSS combines a versatile super-telephoto zoom range with a weight of just 654 grams, built-in image stabilization, and fast autofocus. We’ll show you who this compact full-frame telephoto lens is best suited for and what advantages it offers for wildlife photography, sports, and travel.

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Sony FX5 Unveiled: 5K, Open Gate, Triple Base ISO!

The new Sony FX5 expands Sony’s Cinema Line with a compact camera packed with powerful professional features. With 5K, Open Gate, internal X-OCN, Triple Base ISO, and 32-bit float audio, it’s designed for filmmakers looking for maximum flexibility in a portable setup. Find out in our blog post what improvements the FX5 offers over the FX3, what features it includes, and who should consider upgrading.

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The RX10 lives on. The tried-and-true 24–600 mm lens remains, while autofocus, continuous shooting speed, video capabilities, the viewfinder, and controls have been brought up to modern standards.

Sony Alpha 7 V vs. Alpha 7R VI: A Hands-On Test with Maurice Klaiber

Sony Alpha 7 V or Alpha 7R VI? Landscape and travel photographer Maurice Klaiber (@hoehen_flug) has tested both cameras under real-world conditions—from challenging lighting to subjects with a high level of detail. In this blog post, which includes a video, you’ll learn which features really matter in practice, where the Alpha 7 V shines as an all-around camera, and when it’s worth opting for the high-resolution Alpha 7R VI.

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Sony promotions

Sony combi discount

Save up to 400€ when you buy a Sony Alpha camera together with a SEL2470GM2 or SEL70200GM2 lens.

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Welcome to Alpha Bonus

Buy an Alpha camera and get 200 euros off each of up to three select Sony lenses.

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Sony student cashback

Get your Sony Student Cashback of up to €500 now on eligible cameras, lenses, and accessories.

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Sony Bundle Discount

Save up to €200 when you buy select bundles: Sony Cinema Highlights bundled with select promotional lenses.

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Sony warranty

When you purchase select Sony models, you'll receive an additional year of warranty

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Sony system cameras - for snapshots and professional photography

The Sony Alpha system camera convinces with its user-friendly handling and the compact, clearly arranged housing. In addition, the mirrorless camera from Sony can definitely be compared with SLR cameras and even surpasses them by far in some cases, the pictures are in no way inferior in terms of quality and the extremely good performance of the image sensor. The Sony Alpha system camera is equally suitable for beginners as well as professionals, since the operation is uncomplicated and easy to understand. Countless technical highlights and practical innovations ensure optimum quality and performance with this camera. Its speed is truly unsurpassed when the opportunity for a unique snapshot arises.

The Sony Alpha 7 series sets new standards when it comes to combining compactness, ease of use and tremendous image quality. The Alpha 7 interchangeable lens camera with full-frame sensor allows for absolutely professional photography and convinces with above-average results at the highest level of user-friendliness.

Sony system cameras in full format or APS-C?

No matter if beginner, amateur or professional. Sony offers a suitable camera in every field, so an APS-C camera is not only aimed exclusively at beginners or amateurs. The Cinema Line with the model of the FX3 is even certified by Netflix and thus should also be suitable for cinema productions, whether for vlogging or for professional video productions. Sony's system cameras are suitable for every purpose, the optimized autofocus helps you to always have a sharp image. The APS-C series includes the Alpha 6X00 series, among others, and the full-frame cameras can be found in the Alpha 7X. The Cinema cameras cover the FX series, which have a robust body and freely assignable buttons, among other things.