Your shopping cart

Reading Time: 5 minutes - October 21, 2021

Sony Alpha 7 IV - hands-on test

The update everyone has been waiting for!

With the Alpha 7 III, Sony launched a photo/video hybrid camera in 2018 that left hardly anything to be desired for the price segment. The a7 III was not only a good and frequent choice for amateur photographers and videographers, but was also highly praised and enjoyed by many professionals. It is still the most sold camera in our country. However, many have now been waiting for a successor to the popular system camera for quite some time. Year after year, the rumor mill bubbled, but Sony always conjured something else out of the hat. This year, the time has finally come - Sony presents the Alpha 7 IV!

You can find out what new features the camera has and whether the upgrade is worth it in our video.

Everything new on the outside!

Well, new at least for the normal Sony 7 series. We have the revised body here, which was also used on the Sony Alpha 7s III or Alpha 1. You hate it, or love it, but a swiveling display is also included. The mode wheel is now split, for quick switching between photo and video with the same settings. The video record button has also now moved to a place where you won't accidentally press it and where it also makes more ergonomic sense. Where we really took a leap of joy, however, was with the ports. We FINALLY have a full-size HDMI port. Thanks Sony!

Interesting campaigns

The best cameras for beginners / novices

Photography is perhaps the most beautiful hobby! However, photography is certainly not one of the cheapest hobbies, and with this guide we want to give you an overview of which cameras are particularly well suited for starting this multi-faceted hobby.

Inform yourself now

Livestreaming solutions for beginners, professionals and business applications

Livestreaming is becoming more and more interesting for modern society, offering viewers the freedom and flexibility to watch content from anywhere in the world. But there are also some hurdles that live streaming brings with it, we'll help you find the perfect solution.

Inform now

Rate and win!

Your opinion counts! That's why you now have the chance to enter the lottery by rating a product of your choice and win a Leica Sofort 2 worth 379!

join in now!

Demo equipment + exhibits

Check out our demo units + showroom items and save!

Save now

Also interesting

Rate and win!

Your opinion counts! That's why you now have the chance to enter the lottery by rating a product of your choice and win a Leica Sofort 2 worth 379!

join in now!

Live workshop sports photography with the Sony Alpha 9 III

Sony unveiled the Alpha 9 III, a revolutionary new camera for sports photographers, at the end of 2023... Now the camera is finally here and on Saturday, February 24, you'll have the opportunity to see it live in action and try out the new features for yourself! Sports photographer Thomas Fähnrich will show you what's possible with the A9 III and how to take action-packed photos of athletes.

watch again now

The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

Watch now!

Newsletter

Latest offers, exclusive benefits, news, events, info more

Subscribe now